Lead origination services to accelerate your ABM success
MACH IQ delivers data-driven, custom B2B demand generation programs to equip agencies and brands to achieve ambitious sales and marketing goals.
ABM strategy
Our ABM strategists consult with your team to clarify the sweet spot, right-size your target account list and apply the propensity-based segmentation and prioritization needed to convert the best prospects. We’ll also collaborate with you to map-out an effective system for high-touch communications.
Mach IQ is platform-agnostic and our aim is to help grow, augment and infuse your technology platform with the best industry data and tools. With a true understanding of the B2B data and technology ecosystem and an industry insider perspective, we have license and access to the best source data and tool set.
Content syndication
We design a custom solution and leverage the right tools to achieve your objectives. Based on your universe size, lead qualification process and preference, Mach IQ leverages brand-safe telemarketing or email marketing to originate high quality leads that drive conversion.
We offer all levels of industry standard leads from top of funnel MQL leads to BANT, with several innovative and proprietary offerings in-between.
Since 2014, we have grown a global database of 55M+ business decision makers across all industry verticals.
All Mach IQ’s lead origination services are available in local language and underpinned by operating expertise in local privacy and compliance guidelines and laws.
Content services
If you’d prefer not to take-on and manage additional vendors for research, writing and design, you can rely on Mach IQ to develop your most important content. We have a network of best-of-breed industry writers to deliver white papers, industry research reports, buyer’s guides and any other type of lead magnet that compels readers to respond.
Mach IQ delivers independent, thought pieces that are backed by research, built to engage your customers, and provide a brand-safe, starting point for deeper engagement.
ABM advertising
We don’t provide a platform; we provide a partnership to produce effective advertising.
Built to target your potential customers, our ABM display and social media ad programs are driven by our in-house database. The ad campaigns do not leverage cookie-cutter, off-the-shelf, third-party segments. We build-out and segment your actual PII universe and then match it through best-of-bread, third-party match partners to create a custom segment that we target in unison with our email and telemarketing programs.
We target technical decision makers and then use real interaction data to widen the targeting, changing the communication from demand generation to awareness as we see accounts “lean in” and progress through the buyer journey.
We have built our stack to enable managed service if required, but can also augment your in-house platforms with the right data to avoid creating unnecessary silos.