The Mach IQ origination process
We do things differently and transparently. Here’s how.
UNIVERSE BUILDER™
Our strategy team defines and builds a custom, best-fit audience using our proprietary Universe Builder™ tool. With each campaign, we leverage our proprietary and enriched, database of 55M+ decision makers, tap into trusted third-party data sources, and apply advanced data mining capabilities to identify and build your target universe.
PRIORITY SEGMENTATION™
Our data ops team segments your customer universe and prioritizes individuals based on first and third-party data sources and our job title “sweet spot” methodology.
WAVE CONVERSION™
Each target’s interests and needs are matched to the most relevant content and we focus on converting from the sweet spot outwards in small batch increments. We track and refine the tactics to perpetually improve conversion.
BRAND SAFE PROCESS
We originate leads in the local languages required and make engagement with all prospects transparent via our LeadEngage360 platform. When applicable, we collaborate to review and refine marketing materials and sales scripts.
OPPORTUNITY IDENTIFICATION
We capture deeper insights to deliver enriched leads that enable next-step engagement. Engagements are scored for subsequent lead routing.
QUALITY GUARANTEE
Lead performance is guaranteed (with down-funnel consultation). All leads are verified for currency of role, accuracy and fidelity of contact information.